- Open Role
YouTube Content Strategist
Department
YouTube Growth
Location
Onsite – Lahore
Work Type
Full-Time
Experience
2 + years preferred
About This Role
ZED Digitals is looking for a YouTube Content Strategist who understands how to combine content, analytics, and strategy to improve video performance and support channel growth.
This role is ideal for someone who understands YouTube trends, audience behavior, content optimization, titles, thumbnails, and performance data. You will work closely with the editing team to ensure every video is aligned with the content strategy and meets performance and quality standards.
This role is built for someone who can turn YouTube insights into better titles, thumbnails, video direction, publishing consistency, and long-term channel growth.
Interested in this role?
Share your resume, experience, and relevant work details. Our team will review your application and contact shortlisted candidates for the next step.
- Apply
- Application Review
- Strategy Evaluation
- Interview
What You’ll Do & What This Role Requires
This role combines YouTube research, performance analysis, creative direction, and content workflow management.
Key Responsibilities
- Research YouTube titles based on trends and audience behavior.
- Suggest thumbnail ideas to improve CTR and viewer interest.
- Analyze video performance, retention, reach, and engagement.
- Coordinate with editors to align videos with strategy.
- Manage upload schedules and publishing timelines.
- Maintain content quality and ensure videos align with brand standards.
Requirements
- Strong understanding of YouTube analytics and content optimization.
- Knowledge of titles, thumbnails, trends, and audience engagement.
- Good research, analytical, and quality-control skills.
- Ability to coordinate with editors and creative teams.
- Comfortable managing multiple video workflows.
Growth Path
Performance Strategy
Learn how to use YouTube data to improve titles, thumbnails, retention, engagement, and overall video performance.
Creative Direction
Work closely with editors and creative teams to shape videos based on audience behavior and content goals.
Channel Growth Ownership
Grow into a role where you help guide content direction, publishing systems, and long-term channel performance.
What We Offer
YouTube Growth Exposure
Work on real channels and performance-focused content.
Creative Collaboration
Work closely with editors, designers, and content teams.
Analytics-Based Learning
Learn retention, CTR, engagement, and audience behavior.
International Client Work
Get exposure to creators and brands with global audiences.
Career Growth Path
Grow in YouTube strategy and content direction.